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| About Entertainment Asia |
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Entertainment Asia (part of Entertainment Asia Network, Inc.) is a market research company that specializes in providing credible and relevant information pertaining to the rapidly developing entertainment & media / cultural content industries in Asia. Our primary goal is to evaluate and identify important industry-specific information backed by accurate market data and analysis needed for greater access into Asian markets.
Entertainment Asia offers sector-focused research reports with detailed statistics, news and in-depth analysis based on emerging and existing entertainment and media markets primarily in the Asia-Pacific region. Areas of principal study include:
- Movie Industry
- Television / Broadcast Industry
- Game Industry
- Internet & Mobile Content Industry
- Animation Industry
- Music Industry
Our reports provide comprehensive market studies, industry-specific news, short and long-term forecasts, detailed strategic analysis, company descriptions, historical information, commentary and consumer trends that are vital for success. Our reports provide critical information for companies, professionals, educational institutions and investors interested in entering the entertainment and media or creative cultural industries of Asia or simply anyone interested in considering business ventures within this field.
Entertainment Asia uses an extensive database of resources and information that come directly from numerous local entertainment companies in Asia, government organizations and agencies, industry experts and academic scholars. Each of our reports seek to dispel some of the confusion and misconceptions about the Asia entertainment and media industry as information from the region can come from unreliable sources or in the form of the particular region's local language.
We have a multinational staff of writers and research analysts stationed in the United States and different parts of Asia that accurately interprets and analyzes news and market situations in Asia with both a domestic and foreign industry perspective. Our reports are designed to simplify and break down regional and cultural barriers that prevent foreigners from effectively penetrating the market and take full advantage of Asia's enormous potential and growth.
The Asia region is exhibiting exceptional increase in the entertainment & media sector. This is due in part to the rapid economic growth that has opened up markets wider for greater foreign access and investment opportunities. Asia is also witnessing two unique market trends that may be indicative of things to come in the future: local entertainment products are starting to dominate their own respective markets and Asians are starting to favor foreign entertainment contents that come directly from other Asia regions, as opposed to those that come from Hollywood.
It has become crucially important for Westerners to learn more about this rapidly emerging market and discover ways to profit from its growth. Entertainment Asia is positioned to be the most credible provider of global market intelligence from the Asian perspective with targeted research to assist business executives, investors and industry professionals who are seeking entry into the potentially massive Asian markets.
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| Why is the Asia Entertainment & Media industry important? |
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For the past few decades, major Western companies primarily based in the U.S. have been, and still are, the most dominant, influential global leaders in the entertainment & media industries. The ample amount of entertainment products that came from these global powerhouses provided a direct substitute for the lack of local entertainment contents created specifically for the Asian audience and as a result, were easily able to command an overwhelming market share in most of the Asia regions. However, with the rapid rise of Asia's economy and the increase in consumer purchasing power combined with the region's enormous population, it has become clear, even at its infancy, that the local Asian entertainment & media industry is no longer a niche market, but one that holds vast potential for profits and success.
It has now become absolutely critical for Western companies to learn more about this rapidly emerging market, devise proper business strategies, and quickly discover ways to profit from its growth. Otherwise, if current trends are any indication, the local strength of domestic Asian entertainment & media products and services will eventually be capable of sustaining itself with the regional profits alone, which would in turn mean that Western products will be secondary alternatives in the near future, not the dominant forms of entertainment they once were. In an era where globalization and worldwide distribution have now become even more crucial for long-term success, it would be costly to have Asian consumers gradually turn their backs on Western products in favor of local Asian entertainment.
Entertainment Asia has positioned itself to be the most credible source and provider of global market intelligence from the Asian perspective with targeted research to assist business executives, investors, industry professionals, or anyone who seek entry into the potentially massive Asian entertainment & media markets. Entertainment Asia's executive reports were designed to simplify and break down regional and cultural barriers that prevent foreigners from effectively penetrating the regional market and take full advantage of Asia's rapid growth. Entertainment Asia uses an extensive database of resources and information that come directly from numerous local entertainment companies in Asia, government organizations and agencies, industry experts and academic scholars. We have a multinational staff of writers and research analysts stationed in the U.S. and different parts of Asia that accurately interprets and analyzes news and market situations in Asia with both a domestic and foreign industry perspective.
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| Entertainment Asia Partners |
Alex H. Shin / Managing Partner
Prior to joining Entertainment Asia, Alex H. Shin was the President and Founder of the Korea Culture & Content Agency (KOCCA) U.S.A., a government organization established to raise awareness of Korean entertainment products, and he played a critical role in assisting major Korean entertainment & media companies, who were looking to expand their area of business into the U.S. market, by facilitating the trade of entertainment products and services between South Korea and the U.S.
For more than 3 years, he has acted as a consultant to major Hollywood and Korean industry executives and has helped their companies find business partners, resources, and solutions in the film, television, video game, animation, character licensing, and music markets in the U.S. as well as Korea. He has also participated and helped organize a number of industry-specific events, seminars, and conferences hosted by KOCCA such as E3 panels, Digital Hollywood panels, MIPTV, Kidscreen Summit, Comic-Con, Midem and more.
Prior to establishing KOCCA U.S.A., Alex was stationed at KOCCA Korea where he created and developed a White Paper for the Korea Ministry of Culture and Tourism (MCT) outlining long-term strategies and policies for digital content distribution in Korea. Alex was also responsible for creating and supervising business plans that were approved by the Korean Broadcasting Commission (KBC) in order to launch a number of new cable TV networks in Korea including the Cinema Network Television (CNTV), Beauty-TV, Woman-TV, and Best-TV.
In 1999, Alex was instrumental as the MTV-Asia Senior Producer and Production Manager in the launching of MTV-Korea, supervising production localization, managing production, and developing editorial policy and content. In 1995, he joined M-Net, the Music Cable Network owned by CJ Entertainment, as a Producer and was in charge of programming and planning, production of on-air promotional spots and commercials, and organizing live shows.
Alex holds a BA in Music from Seoul National University in Korea.
Tae Ok Youn / Partner & President of Asia Region
With a career spanning 18 years, Tae Ok Youn is a Broadcasting Development and Research professional in South Korean, well-known and fully acknowledged for his extensive knowledge and solid experience in this field.
Tae Ok Youn graduated from Sung Kyun Kwan University with a BA in Sociology, and began his career working on the Korean Broadcasting Commission. In 9 years, he made great contributions to the South Korean government on establishment and implementation of broadcasting related laws, regulations, and policies.
The following 8 years, Tae Ok Youn was on board with m.net, South Korea's most popular cable TV music channel, as the Planning and Programming Manager. He played a key role in forming a strategic alliance and developing partnerships between m.net and MTV. In addition, he took the lead and was fully responsible for managing M.Net Japan and the nation's only food channel O'Live Network.
Embarking on his recent business adventures, Tae Ok Youn joined PaxNet TV Network in charge of promoting the business of PAX-TV. He is now the Executive Vice President at Cream P&A, Inc. in the music, animation, and film business. In 2006, Tae Ok Youn joined Entertainment Asia as one of the most recognized and respected partners in this industry.
Tae Ok Youn is also an accomplished consultant in broadcasting business. He has been intensively involved in and actively directed in these consulting projects: the GS Home Shopping Consortium TV Home Shopping Business License in 1995, the Hyundai Department Store Consortium TV Home Shopping Business License in 2001, the Honam District's Private Broadcasting Business License in 1993, the Cable TV Music Channel Business License in 1993, and the television soap opera co-investing and co-production business cooperation between South Korea's MBC Plus and China's Pegasus & Taihe Entertainment from 2004 to 2005. He is currently the consultant with PaxInsu, Inc on its new business, and also with Young An Hat's Kyungin Private-operated consortium on the acquisition of the Kyungin district's private terrestrial TV broadcasting business license and business opening preparation.
Jan Nagel / Partner - Marketing
As an entertainment marketing professional since 1991, Jan Nagel has worked with recognized and award-winning feature and television production studios, including Dream Quest Images, Calico Entertainment and VirtualMagic Animation. Currently, as a consultant and business owner, Jan brings her experience and expertise to clients such as Agogo Corporation Hong Kong, DIC Entertainment's Mommy & Me; jadooWorks Animation Studio (Bangalore, India), j9 Productions, Rhythm & Hues and other animation and visual effects production companies.
Prior to her entertainment marketing career, Jan worked for Fortune 500 advertising agencies, providing advertising and recruitment marketing for clients, such as U.S. Army, Hughes Aircraft and Century 21 Real Estate, and served as associate publisher of four career and recruitment magazines.
As a founding member and current president of the board of directors of Women In Animation International, a professional association, Jan participates as an active member of many entertainment organizations such as ASIFA-Hollywood and Academy of Television Arts and Sciences.
Teaching others is Jan's avocation. She is currently an adjunct professor at Santa Monica College and Otis College of Art & Design, teaching Entertainment Career Exploration. Jan has also published numerous articles on the topics of animation, co-production and the pitch.
Jan is a noted speaker and frequent guest lecturer on the worldwide business of animation and entertainment careers. She gave presentations at the 2004 International Forum on China Cultural Industry in Shanxi Province, China and at KidScreen Summit 2005 in New York.
Sang Y. Rhee / Advisor
Sang Y. Rhee has more than 20 years experience in cross border strategic alliance in digital content and convergence industries. He has assisted numerous companies in Asia Pacific in mobile, games and digital content industries, including mobile operators, on line game developers and creative talents.
He is a partner at Clemensen Capital Company in LA and the founder of Mobile Culture, a global publisher of mobile entertainment content. Prior to founding Mobile Culture, he was a strategy consultant with Deloitte Consulting's Global Communications Practice in their Hong Kong, Seoul and New York offices, where he specialized in corporate strategy and new services planning for leading mobile operators in Asia Pacific.
Prior to Deloitte Consulting, he was with Samsung Corporation, IBM and Proctor & Gamble in Seoul and Sumitomo Corporation, Fuji Electric and Roland Berger in Tokyo. He is a frequent speaker at digital content and mobile conferences world-wide and a key organizer for Seoul-based Digital Content Expo.
Mr. Rhee has a BA from Seoul National University and an MBA from The Wharton School of The University of Pennsylvania.
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Asia Film Industry Report 2007 |
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An In-depth Look at the China Online Game Market: The Industry, the Games, the Country |
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Motion Picture Industry in China: A Mirage on the Verge of Realization |
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The Future of the Asia Entertainment and Media Industry |
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Hollywood vs. Local Asian Films: Analysis of the Screen Quota Systems in Asia |
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Local Entertainment Products for Pan-Asian Audience: South Korea Leading the Wave |
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